What does “Clients Nurtured” mean?
In pipeMOTION™, Clients Nurtured refers to contacts in your broader relationship pipeline.
These are contacts you may want to stay connected with over time through helpful, relevant, and value-focused communication.
Client nurturing helps you keep those relationships active in a thoughtful, consistent, and professional way.
Clients Nurtured vs. Clients Activated
Clients Nurtured represents your broader contact base.
Clients Activated represents contacts that have been added to your active pipeline for closer review.
A contact can be both nurtured and activated. Activation does not remove the contact from your broader relationship pipeline. It simply adds the contact to your active pipeline for closer review.
What nurturing may include
Nurturing may include helpful communication such as:
Seasonal reminders
Useful guides
Educational resources
Local or neighbourhood updates
Homeowner tips
Relationship check-ins
Other value-focused communication relevant to your business
The goal is to help you stay connected in a way that feels useful, professional, and relationship-focused.
How nurturing works
pipeMOTION™ helps organize your contacts so you can maintain more consistent communication with the people in your pipeline.
Nurturing is designed for long-term relationship building, not aggressive sales outreach.
Depending on your settings and available contact information, pipeMOTION™ may help prepare or send value-focused nurturing communication to selected contacts.
What happens when a client is activated
When a nurtured contact is also activated, pipeMOTION™ may shift the contact into your active pipeline for closer review.
During an active deal or active pipeline process, some nurturing communication may be paused so the contact receives communication that is more relevant to the current situation.
Removing a contact from Clients Activated does not remove them from your broader relationship pipeline.
Can someone unsubscribe from nurturing emails?
Yes. Nurturing emails are designed to support ongoing relationship communication, and contacts can unsubscribe from nurturing emails where applicable.
If a contact unsubscribes, pipeMOTION™ will stop sending nurturing emails to that contact according to their unsubscribe preferences.
Why Clients Nurtured matters
Many relationships do not need immediate follow-up, but they still matter.
Clients Nurtured helps you maintain consistent, value-focused communication with your broader contact base so important relationships do not quietly fade over time.
You stay in control
pipeMOTION™ helps organize and support nurturing communication, but you remain in control.
You can review your contacts, manage communication preferences, and decide how you want to stay connected with the people in your pipeline.